How Social Media Plays Its Role In Search Engine Optimization

Social media marketing has been in the discussion for many years. This hot topic divides opinions and thoughts throughout the internet community. If you search on the internet you will defiantly find endless discussions and debates over this hot topic. However for some business owners and SEO specialists, social media is a must in any marketing strategy.

Still, there are so many individuals and business owners who take social media not more than just a ‘Toy’ which is not quite effective as a marketing technique. If you are one of those then I tell you that social media marketing holds some great advantages which you should really take note of, for example:

Direct Communication:

If you're running a multinational company having thousands of customers worldwide, it is really difficult to keep in touch with them at the same time. Social media provides you a platform that allows you to keep in casual contact with them all and answer every tweet or comment. In case of small companies, if people see you giving 1 on 1 attention to every customer, it will give you a very friendly and caring image in front of your worldwide customer.

Improve Your Rankings:

Those individuals who are in touch with SEO and search engines will know that Google recently updated their ranking algorithm to bring about some pretty hefty changes. Because of all these changes, today almost every SEO company is using social media for improving your website or page ranking. For example, if you link your web page or website on Social media sites, people will give comments and  and do heavy conversation about you, Google will pick up on this and - if positive - recognise you as something of an authority figure, boosting your rankings.

Boosting Sales:

There are many social media skeptics that only reject this marketing strategy by saying 'we want sales not friends' however, in most cases, friends means sales. If you have plenty of friends or have a vast social network then this shows that your services or product is trustable and it will advantageous to go with your business. According to recent statistics, there are about 67% of people who like to give their business to those companies who have strong background or reputation in the social media world.

I'm not saying put all of your eggs into one basket and rely completely on social media, but it is really a good source of online marketing. So, if you are living in London and looking for a highly reputable SEO company then just type “SEO company London ” on the Google search bar and you will find a list of London’s best SEO companies that are offering you best and quality SEO companies at affordable price
rates.
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